what is the purpose of media? Communications in media aim to empower a plurality of citizens. Through the public sphere, flows of opinion can be seen everywhere whether it is privately or in public, whether it is negative or positive. However, the subject of democracy and media will forever remain as open and controversial.
We then question the natural monopoly of the media as in: “Why is it that the ideal of liberty press could not be achieve easily?”Murdoch stated that market competition is the key condition of press and broadcasting freedom, understood freedom is a context-without the state interference, having the individual rights to communicate their opinions and without external restrictions from any parties. In my opinion, media democracy means giving what we think we need and not what the government/authorized public broadcasters think what they want. Censorship is a very apparent example, by means of ‘protecting’ the citizens from the media from harmful and propagandized materials.
Another example would be ‘Media ownership’ which is ultimately concentrated in the market that only a few media conglomerates hold the power of the whole production, ideas and information. This perpetually affects media democracy and acts as a barrier in free culture. It is definitely not our choice to place the media ownership on our market and let them control us, but the prevailing culture development and modernization did not stop them from privately produce music, films, arts and books as commodity. Although we should take accountability on this issue as democracy is now suffering a deep crisis of legitimacy. It is a system of procedural rules with normative implications. These are a set of rules/norms that specify who has the power to make decision in what goes into the market, regardless our interests.
The institutions are multi-layered because the public is pluralistic in nature. There is no guarantee of freedom of assembly and expression especially in the mass media environment because it contributes to ideological relations in capitalist society and the pervasive class division as well. Why do I say so? It is inevitably we have the right to ‘know’ things but are we really qualify in dispersing our ideas? Even if we do express our opinions, who would be listening? Even if there are people who hear our voice, how much influence can we exert in the global perspective? Only people who have the ‘qualification’, ‘authority’ , ‘correct identity’ and ‘adequate knowledge’ able to significantly generates democracy and with democracy in media, everybody will listen. The Internet is a great space to spread out news, information and perception liberally without the mediation of middle-person, in interrupting what you wanted to say and do. This then adds the quality of people’s lives and do justice to their human experience.